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How a CMS System with a unified backend puts business, marketing and IT on the same page

29 Jun, 2017
4 Min Read Dan Ward

How a CMS System with a unified backend puts business, marketing and IT on the same page


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With data being central to the survival of any business in today’s marketplaces, the need to provide consistent and actionable business data from one end of the organisation to the other is becoming non-negotiable. The different departments within your business require access to specific and relevant information to ensure they’re getting the insight they need. CMS systems bring disparate departments together by pulling together business data and presenting it to them in the most meaningful way possible.

In this blog, we’ll look at how this brings business, IT and marketing closer together and results in better opportunities for collaboration and innovation.

Lowers training costs for staff

Using a singular CMS System means teams from every department are working off the same dashboard. Not only does this mean your entire organisation has access to the same data, it also means your training costs will be much lower than they would if you had to train up IT, marketing and sales teams on separate systems.

Reduces time and support requirements from IT departments

Training and tech support are two of the biggest time-sinks for IT departments. Too often, your IT team spend their days going from desk to desk tending to menial tasks or undoing errors caused by carelessness or lack of understanding of processes. A CMS system with a unified backend safeguards against this and allows members of your IT department to spend more time on business development and innovation in your IT systems.

Builds stronger relationships within teams

Perhaps a less obvious benefit of providing a unified backend throughout your organisation is that it brings members of traditionally disparate teams together. When sales and marketing have access to the same data on the same system, for example, they’re less likely to disagree at crucial points in projects. Teams will also have the chance to work closer together, which incubates a collaborative culture.

Encourages a culture of innovation

The link between IT infrastructure and innovation is two-fold: reliable infrastructure means less downtime, more efficient processes, and less time spent on support and maintenance. This in turn means your staff can be more productive, get through administrative tasks quicker and spend more time focusing on innovating in key business areas. However, IT infrastructure itself is increasingly being seen as a hotbed for innovation. When your infrastructure is operating at maximum efficiency, you’re able to identify areas for improvement and experiment with new options. Because there’s more collaboration among departments that have access to a unified CMS backend, you’ll have members from different departments approaching the same challenge from different angles, which paves the way for unconventional and innovative ideas.

Different reports from the same data means equal insight for all departments

Integrated CMS systems bring together a wealth of data from every corner of your business and present it in an easy-to-understand visual format. These reports can be customised to deliver the most valuable data for each of your departments, providing each of your teams with maximum value. Moreover, all the reports are drawn from the same data, which eliminates the chance of discrepancies between departments and facilitates faster and more accurate work between them.

RXP delivers enterprise software applications for cloud and on-premise environments across a range of leading platforms and technologies. We implement leading digital delivery platforms, such as Sitecore, to drive customer experiences. We’re able to leverage end-to-end digital ecosystems to build lasting and meaningful customer relationships. With a deep business, functional and technical team, we are able to help our clients architect and deliver scalable and integrated platforms. To find out more about RXP, including the Sitecore Development Services we offer, feel free to contact us at any time.

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