RXP Services Limited is delighted to announce that, in line with our digital strategy, we have entered into an agreement to acquire one of Australia's leading digital and creative agencies, The Works Pty Ltd. The acquisition extends RXP's digital customer experience delivery capability and increases the Company's presence in NSW. The acquisition will dramatically strengthen our end-to-end delivery capability for ourclients by connecting brand strategy and creative to the company’s existing client work.
Commenting on the acquisition, RXP CEO Ross Fielding said: “The acquisition of The Works just made sense. It is a really strong fit with RXP’s evolving business model as we continuously seek to grow our digital services offering. The future is all about digital, and the acquisition of The Works significantly enhances our capabilities in this area. In addition to extending RXP’s already strong digital customer experience delivery capability, it also increases our presence in NSW and further diversifies our customer and revenue base which is crucial for a sustainable business. We strongly believe this acquisition will allow a deeper level of client engagement and, therefore, higher client satisfaction. My team and I are very excited about this acquisition and we expect to create some digital waves in the industry.”
Damian Pincus, co-founder of The Works, said: “In RXP we have found a future focused, innovative and culturally aligned partner at a time when the business of marketing communications continues to undergo significant disruption. Clients increasingly want to engage with consumers at a deeper and more personal level and as digital transformation specialists RXP have a wealth of experience in this area."
For more information on The Works,visit their website.