In our previous blog, we discussed some of the main CMS trends for 2017, and what they mean for customer management in the future. One of the most notable trends was the shift in customer expectation towards customised, personalised customer management. Sitecore introduced several new features in its 8.2 update, and in this blog, we’ll take a look at how these make it easy to create custom CMS.
Sitecore Experience Accelerator (SxA) minimizes rework and speeds up time to market
The Sitecore Experience Accelerator (SxA) is a new addition in 8.2 that makes it possible to execute several tasks in parallel by decoupling content and design. SxA makes it possible to create a complete skeleton of the website, including information architecture and data templates, while you’re still busy designing the visual elements. Whether you’re using it to rapidly prototype Minimum Viable Products (MVPs) or create production-ready sites, SxA guarantees faster time to market and helps your business become more innovative and agile.
SxA features a “What you See is What you Get” (WYSIWYG) style editor and drag-and-drop UX layouts and components, which makes it easy to create Sitecore-powered websites on the fly. Testing, optimisation and personalisation are all available from within the editor too, which helps minimise rework and eliminates the possibility of error and miscommunication between content, design and development teams.
Choose the licensing option that makes sense for your Total Cost of Ownership (TCO)
As cloud-based hosting platforms have proliferated, Sitecore introduced a consumption-based license to support the agile methodology. Consumption-based licensing provides pricing tiers that are based on the estimated number of users that will reach your website. The core benefit of this is the ability to provision unlimited production servers to cater for unpredictable elastic demand. Tiered pricing makes it easier to manage the Total Cost of Ownership (TCO) of your Sitecore environments and better align your budget with your cloud hosting strategy.
Measure interactions on a personal level for better customer insights
The Sitecore experience platform makes it easy to incorporate contextualised customer information and create a hyper-personalised user experience. By collating current and prior client interactions in a real-time repository, it’s possible to deliver messaging that aligns with how your users engaged with your brand most recently – whether that might be days, hours or even seconds ago. Sitecore also pulls in site analytics that indicate where your users are coming from and how they interact with your site. The Federated Experience Manager (FXM) can also generate analytics from non-Sitecore sites, to which personalised marketing content can then be delivered. Sitecore’s CX platform includes marketing taxonomies that help you nurture new and existing customer relationships on a personal level by selecting the most relevant and pertinent content, channel and media for each interaction.
RXP has extensive experience developing, implementing and managing custom Sitecore installations that go beyond our client’s expectations to deliver the results they need. To find out more about our custom CMS Development services, get in touch with us directly, or download our free guide to CMS trends 2017 to find out more about Sitecore 8.2’s features.