How to account for bias in design research to create better products and services
Bias is an issue that affects all humans both consciously and unconsciously. Bias is often described as the act of unfairly favouring one thing, person or group over another. Worryingly, we are often completely unaware of the biases we have (Nosek & Greenwald, 2014). Yet these biases show up in our actions or lack of action.
We want every interaction, every touch point and every engagement to be a positive experience for our people, our clients, and our partners. This is why at RXP Group we have one core purpose 'Making Happier Humans', which is centred on four key beliefs.